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How a Great Logo Can Work Wonders

Custom Logo for Your Company Branding

If you're running a business, you know the value of great marketing -- and often, a company's logo is the most efficient marketing tool of all, coming to symbolize what we know and trust about some of the biggest organizations on the planet. And when looking for logo design NYC, know that you'll have some of the best and brightest in the field of design to draw on when choosing the logo that is right for you.

One of the best strategies in creating a logo is to follow three rules: Simplify, simplify, simplify. When we think of the most effective logos currently being used, a few names come to mind, such as Apple, Nike and Mercedes. The companies all use logos that could be sketched in a notebook in a few seconds -- and yet we instantly recognize them. In a sense, creating a logo is a bit like minimalism: Taking what the customer identifies with a brand, and breaking it down into its most basic elements.

Another factor in creating a great logo is adapting to the customer's heart as well as the mind. This was Steve Jobs' great skill with the Apple corporation: Jobs understood the value of treating his customers well, and as he put it, "Not delivering junk." Now, when most people see the iconic Apple logo, they associate it with quality and with life-changing technology. The reputation had to be earned, but the recognizability of Jobs brand is something any company looking for logo design NYC would envy.

So if you're looking into the benefits of logo design NYC, know that the options are out there to make a great impression with clients and customers. By offering a simple, recognizable brand symbol, coupled with a great service, customers will know that when they see your logo it will not just be a part of their shopping or service spending, but a part of their lives.

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Louie Drake is an online writer currently dabbling in marketing and business solutions.